Change Agent generates high-quality drafts of email marketing campaigns for fundraising, action-taking, recruitment, and more. The key is to interact with Change Agent as if it were a very talented communications assistant who just started at your company. The more specific you can be while prompting Change Agent the better. Try providing Change Agent with all of the details you would think about when starting an email marketing campaign—such as who the audience is, what the goal is, and what the topline message should be. Try uploading relevant documents and webpages to inform content, tone, and format. Need ideas to get you started? Input your needs and ask Change Agent to provide you with three concepts for an email marketing campaign.
Upload Relevant Documents, Links, and Examples
Change Agent will generate its outputs based on your upload.
To load a webpage, press `#` and paste your link.
To load a document, press `+` and upload your documents.
Define Your Content Goals
Tell Change Agent what type of email it’s going to create and for whom. Include the goal of the email and who the audience will be—like funders, activists, or members. If you’ve uploaded any documents or webpages, instruct Change Agent to use them to inform content, style, and/or format. Then, prompt Change Agent to generate email copy, including subject lines, email bodies, and calls-to-action.
Sample Prompt:
You will help draft an email campaign to achieve [goal] for [organization]. Base the email on [key messaging/talking points] for a [target audience demographics/interests]. Include relevant [data/statistics] and existing [context/resources]. Write this in a [adjective 1, adjective 2] tone. The email should highlight [specific topic and angle]. Base the email off of the structure and style of the uploaded sample emails.
Generate Alternative Versions
Change Agent can provide you with alternative copy and subject lines. Generating multiple results is useful whether for A/B testing or just to find a favorite output from Change Agent. Either prompt Change Agent to provide another example with slightly different tone, format, or content, or keep all of the details the same and simply regenerate by pressing the regenerate button (⥁) immediately below the output.
Sample Prompt:
Rewrite the email to emphasize [alternative topic or frame] using an [alternative adjective] tone.
Generate Ideas for Content
Change Agent can generate ideas for your content at the beginning of your process. Tell Change Agent what you’re looking to accomplish, and it can provide suggestions that you can then ask it to execute. This is a great place to upload relevant materials.
Sample Prompt:
Give me three ideas for an email to [audience] that accomplishes [goal] with regard to [topic]. Base your ideas on the uploaded document.
Help Change Agent Help You
Not getting exactly what you’re looking for? Tell Change Agent to ask you what information would help it refine its output.
Sample Prompt:
You will draft an email to achieve [goal] for [organization]. Ask me guiding questions that will get the best result, including key talking points, target audience demographics/interests, relevant data, existing context or resources, email tone, and length.
Segment Your Audience
Use Change Agent to segment your email list based on demographics, interests, or behaviors.
Sample Prompt:
Segment our email list into three groups: [Group 1], [Group 2], and [Group 3].
Customize by Segment
Use Change Agent to customize your email content for each segment.
Sample Prompt:
This email will be sent to [Group 1]. Rewrite the content to highlight [Issues that resonate with that engagement of your list].