Change Agent generates high-quality drafts of press releases for a variety of announcements. The key is to interact with Change Agent as if it were a very talented communications assistant who just started at your company. The more specific you can be while prompting Change Agent the better. Try providing Change Agent with all of the details you would think about when starting a press release draft—such as who, what, where, and why.
Upload relevant documents, links, and examples
Change Agent will generate its outputs based on your upload.
To load a webpage, press `#` and paste your link.
To load a document, press `+` and upload your documents.
Define your content goals
Tell Change Agent what type of press release it’s going to create and for whom. Include the goal of the announcement and who the audience will be—like journalists, influencers, or other key stakeholders. If you’ve uploaded any documents or webpages, instruct Change Agent to use them to inform content, style, and/or format. Then, prompt Change Agent to generate press release copy, including headlines, datelines, leads, bodies, boilerplates, and contact information.
Sample prompt:
You will help draft a press release to announce [news] for [organization]. Base the press release on [key messaging/talking points] for a [target audience demographics/interests]. Include relevant [data/statistics] and existing [context/resources]. Write this in an active, assertive, and urgent tone. The press release should highlight [specific topic and angle]. Base the press release off of the structure and style of the uploaded sample press release(s).
Generate alternative versions
Change Agent can provide you alternative copy and headlines. Generating multiple results is useful whether for A/B testing or just to find a favorite output from Change Agent. Either prompt Change Agent to provide another example with slightly different tone, format, or content, or keep all of the details the same and simply regenerate by pressing the regenerate button (⥁) immediately below the output.
Sample prompt:
Rewrite the press release to emphasize [alternative topic or frame] using an [alternative adjective] tone.
Generate ideas for content
Change Agent can generate ideas for your content at the beginning of your process. Tell Change Agent what you’re looking to accomplish, and it can provide suggestions that you can then ask it to execute. This is a great place to upload relevant materials.
Sample prompt:
Give me three ideas for a press release to [audience] that accomplishes [goal] with regard to [topic]. Base your ideas on the uploaded document.
Help Change Agent help you
Not getting exactly what you’re looking for? Tell Change Agent to ask you what information would help it refine its output.
Sample prompt:
You will draft a press release to achieve [goal] for [organization]. Ask me guiding questions that will get the best result, including key talking points, target audience demographics/interests, relevant data, existing context or resources, tone, and length.