Change Agent helps create and engage online communities around your cause or organization. The key is to interact with Change Agent as if it were a very talented digital assistant who just started at your organization. The more specific you can be while prompting Change Agent the better. The more specific you can be while prompting Change Agent the better.
Uploading Relevant Information
Upload relevant documents, links, and examples to inform your research and Change Agent’s understanding of your organization and its values.
- To load a webpage, press # and paste your link.
- To load a document, press + and upload your documents.
Define Your Community
Tell Change Agent what type of community you want to build, who it’s building it for, and which platforms it should focus on. Include the core values, mission, and goals of your community. If you’ve uploaded any documents or webpages, instruct Change Agent to use them to inform content, style, and/or format. Then, prompt Change Agent to generate ideas for your community.
Sample prompt:
You will help draft a plan to build an online community around [cause/organization]. Base the plan on [key messaging/talking points] for a [target audience demographics/interests]. Include relevant [data/statistics] and existing [context/resources]. Write this in a [adjective 1, adjective 2] tone. The plan should highlight [specific topic and angle] and should take advantage of [list platforms].
Generate Alternative Versions
Change Agent can provide you alternative community plans and engagement strategies. Generating multiple results is useful whether for A/B testing or just to find a favorite output from Change Agent. Either prompt Change Agent to provide another example with slightly different tone, format, or content, or keep all of the details the same and simply regenerate by pressing the regenerate button (⥁) immediately below the output.
Sample prompt:
Rewrite the community plan to emphasize [alternative topic or frame] using an [alternative adjective] tone.
Create Engaging Content
Change Agent can generate high-quality drafts of content for your online community, such as social media posts, blog articles, and email newsletters. Tell Change Agent what type of content you want to create and for whom. Include the goal of the content and who the audience will be—like community members or supporters.
Sample prompt:
You will help draft a social media post to engage [audience] around [topic]. Base the post on [key messaging/talking points] for a [target audience demographics/interests]. Include relevant [data/statistics] and existing [context/resources]. Write this in a [adjective 1, adjective 2] tone.
Engage with Your Community
Change Agent can help you respond to comments, messages, and posts from community members in a timely and thoughtful manner. Tell Change Agent what type of response you want to generate and for whom. Include the topic of the comment or message and who the audience will be—like community members or supporters.
Sample prompt:
You will help draft a response to this comment about [topic] in a way that is both empathetic and informative. Base the response on [key messaging/talking points] for a [target audience demographics/interests]. Include relevant [data/statistics] and existing [context/resources]. Write this in a [adjective 1, adjective 2] tone.
Analyze and Refine
Change Agent can help you analyze engagement metrics and generate new content ideas that address the concerns and interests of your community members. Tell Change Agent what type of analysis you want to perform and the goals you want to achieve.
Sample prompt:
Analyze our community’s engagement metrics to understand their demographics, interests, and engagement patterns. Use the uploaded analytics reports to inform your analysis. Your analysis will assist me in refining our content strategy.
Help Change Agent Help You
Not getting exactly what you’re looking for? Tell Change Agent to ask you what information would help it refine its output.
Sample prompt:
You will draft a plan to build an online community around [cause/organization]. Ask me guiding questions that will get the best result, including key talking points, target audience demographics/interests, relevant data, existing context or resources, and tone.